Head - Growth & Branding - Internet/Online

India's first compaIndia's first company to reach 10 million customer base with no foot on field founded by IIT ians, They had raised series B funding of 65 million USD and overall funding of 83 million USD

Job role :

- Strategize and develop Digital marketing, brand positioning for the company and drive the team for performance marketing

- Identify new market opportunities and new channels for the team

- Lead the content and editorial team to develop the right content for growth and also lead Marcom/ PR for the company

- Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences.

- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams).

- Metrics: Monthly users & app installs, conversion rate (Revenue, New customers).

- Increase repeat customers to drive revenue and growth:

- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting).

- Set up customer journeys to engage with customers through their app journey and to work on metrics to increase retention, re-engagement and reducing churn.