Head - General Trade - FMCG /Consumer Electronics/White Goods Business

Position : Head - General Trade

Experience : 10 - 12 years in Sales, At least 8 years in GT business

Level : Senior Manager/ DGM

Education : MBA - Sales & Marketing preferable

Industry Type : GT Business experience in FMCG /Consumer electronics/white goods industry

Base Work Location : Mumbai - Lower Parel area

Reporting Structure : Position reports to Head COE-Retail

Team reporting in : IC role with teams from different regions reporting in when required

Role : To lead and drive the General Trade business, and achieve the top and

bottom line targets as per the plan

Job Description:

- Responsible for delivering top and bottom line targets of GT business (Quarterly and Annual P&L)

- Responsible for end to end new introductions / replacement of products to all Distributor / DirectDealer's Stores at national level.

- To identify & correct the gaps to improve reach- Numeric distribution

- Drive business as per the plan with the General trade team based out of zones/regions

- Review monthly, quarterly, annual business performance and take corrective actions as required.

- Monthly S&OP and ROFO planning for accurate sales forecast.

- Ensuring process adherence as per the Commercial Norms

- Developing the network of potential distributor all over the country for GT business

- Closely working with Product and C&TM team for timely execution of new product launches and on ground activations.

- Incentives and Trade Scheme Management

- Suggest ways to improve Salesforce Automation for effective coverage and PJP adherence.

- Analysing current EFL and competitor presence and suggesting the best promotions, products and price to pitch our products

- Monthly secondary / tertiary planning and execution in line with primary target

- To track & monitor ROI of distributors on regular intervals