Head/General Manager - Marketing - FMCG

Marketing Head / GM - ( FMCG )

Candidate Profile:

We are looking for a candidate to lead our marketing and brand building efforts. The ideal candidate will have 8 to 12 years experience of leading marketing and branding activities in a similar FMCG category either as head of marketing or as a brand manager with significant experience. The ideal candidate will have proven ability to scale and build new brands.

Job Description :

- End to end responsibility for organization's branding & marketing

- Own the marketing (Online and Offline) strategy. Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility

- Partner with all business functions, especially sales to develop strategy and tactical implementation of marketing initiatives

- Defining success metrics and reporting needs for campaigns

- Overseeing market research and analysis of the competition

- New product / category / brand development, Consumer intervention and PR

- Conceptualizing, developing and implementing corporate communication activities

- Provide direction and directives to support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives