Head - Field Marketing - Food & Beverage

Head Field Marketing (Food and Beverage)

Discipline - Marketing

Subsector - Direct Marketing

Location : Mumbai

About our Client :

- One of India's largest and oldest food and beverage organization. The organization boasts to have some of India's top grossing food and beverage brands under its umbrella. They have penetration in urban as well as rural markets and also have a wide exports network due to the brand connect the products have even with the international markets. A highly driven and well knit organization in terms of structure.

Job Description :

- Briefly if we were to encapsulate Responsible for execution of and driving National Campaign and its objectives regionally through the Field Marketing Team. Will be accountable for the BTL strategy and communication.

- Drive and increase each brands visibility, increase brand touch points and experience regionally.

- The incumbent shall be responsible for building the trade marketing initiatives, asset management (Visicoolers and Vending Machines).

- Will drive region wise brand specific marketing plans across festivals, key events and other similar opportunities to drive marketing objectives.

- Shall be responsible for On premise and Off premise activation and various initiatives that shall be executed basis brand objectives in close coordination with the marketing and sales team.

The Successful Candidate :

- Expertise in field marketing for food and beverage industry 8 years + of experience

- Based in Mamba but should have looked at PAN India initiatives

What's on Offer :

- An attractive package and chance to initiate and strategize new avenues for field marketing across food and beverage brands wile managing a large team and working with senior stakeholders of the organization.

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