Head - Field Marketing - eLearning Startup

Opening with An e-Learning company funded with $ 130 mn and considered as one of the top ten growing start-up companies in the Silicon Valley, it is valuated at US$ 1 billion.

It has 2500 technology-oriented online courses.

The Role :

- Will help build the sales pipeline in key sales regions in India through various campaigns and programs.

Responsibilities:

- He will work with Global Marketing Leadership, India Leadership and Sales teams to create a plan that coversevents, campaigns, messaging and communications with India-specific marketing programs and specific current sales objectives.

- The India Field Marketing Manager must also assure that all programs are fully aligned with brand strategy, business plan objectives and current corporate campaigns to drive revenue.

Requirements:

- Strong focus on demand generation, customer advocacy, driving new, renew and expand lines of revenue - from a SaaS point of view

- Ability to work closely with sales managers to create segment and account marketing plans that support the sales goals for the segment and account

- Ability to execute multi-pronged campaigns across field and digital and tie back field marketing investments to segment and account sales goals

- A combination of creativity in designing field campaigns as well as operational efficiency in executing and tying activities to sales goals

- 8-12 years of experience, preferably in SaaS

- Qualification that lends the candidate a healthy knowledge and appreciation for technology