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08/04 HR
HR at Michael Page

Views:267 Applications:65 Rec. Actions:Recruiter Actions:0

Head - eCommerce Operations - Pharma (8-20 yrs)

Maharashtra/Thane Job Code: 1076526

Head E- commerce

Industry : Pharma / Biotech / Clinical Research

Job Description :

- Starting our own eCommerce and responsible for all eCommerce operation.

- Develop strong understanding of consumer, competitive and brand health

Client Details :

- One of world's leading & fastest growing nutraceutical company,headquartered at London and operating in 110 countries across the globe.

- Committed for the scientific research in nutrient medicine & has been awarded consequently for three years with UK prestigious Queen's Award for excellence and innovation in vitamin research.

- Have been manufacturing innovative health care products for over three decades & is committed to excel in human health care and research.

- Created a unique portfolio of products in the key segments like Anti-infective, Nutrition Supplements for all age groups, Infertility Supplement, Pain Management, etc.

Description :

Roles & Responsibilities :

- Starting our own eCommerce and responsible for all eCommerce operation.

- Develop strong understanding of consumer, competitive and brand health.

- Maintains updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.

- Support in developing & tracking marketing campaigns (All ATL Medias) to drive acquisition through awareness, strategic associations, and performance to achieve desired KPIs (Print/ Radio/ Outdoor). Should have handled conceptualization, development of TV /Content video

- Supports HOD in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, and communication strategy) with all information needed to produce effective commercials and advertisement

- Help HOD in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research.

- Supervises the commercials and advertisements production to ensure objective achievement (target groups, product image, etc.)

- Coordinates with the Business Partner of Prescription Business Sales team on marketing program execution and tracking it for execution (per session, monthly, etc. Brand Identity development exercise

- Support in efficient execution of New brand / Product launch with identifying unique customer insights,

development of end to end programs, campaigns and efficiently executions to achieve desired KPIs

- Development of various collaterals with agency, vendors, cross team for efficient execution of brand transition

- Phase wise roll out at stores planning, day to day execution

- Support in development of loyalty programs by liaising with E-Commerce team, cross functional team on data requirement & customer segmentation, Product propositions, Partnership & commercials, User journeys and Strategy

- Getting communication support developed and assess the loyalty program through market research, customer journey mapping & target to find gaps

- Recommend initiatives in program; UX & marketing as per crafted user personas

- Identifying various opportunity areas to drive trust in generic, its contribution and developing program to drive each of the generic category

Profile :

Desired Candidate Profile : Experience of Pharma , OTC division from Internet/eCommerce Industry will be added advantage

Age : upto 40 only

- Fluent English Communication Skills mandatory

- Good personality

Job Offer :

- Best industry compensation and opportunity to grow exponentially

- Opportunity to work with a leading pharma company headquartered in London

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Yashi Yadav on +91 22 4236 3250.

The Apply Button will redirect you to website. Please apply there as well.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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