Head - eCommerce Marketing - FMCG

Organisation : One of the leading gourmet food firms backed by PE fund.

Responsibilities:

- The role is responsible for P&L management for the entire e-commerce division for India.

- Manage key marketplaces and their investment decisions

- Manage the end to the end customer experience of e-commerce business including user experience, product availability, on-time delivery, and customer complaint

- Design strategy for ensuring sales through the website.

- Develops and leads a strategic e-commerce plan with the senior leadership in the firm.

- Ensures the smooth execution of the business plan by delivering the P&L goals in terms of revenue and profitability while transforming the business based on the long-term vision

- Drive effective strategies and processes for the e-commerce business to reduce complexity and increase efficiency through close cooperation with critical stakeholders of the firm.

- Develop paid media strategy including SEO/SEM, retargeting and other paid media.

- Liaison with brand marketing and creative team on optimized social media creative and marketplace ads with optimal ROAS (to vary by platform and by campaign/launch vs evergreen programs)

- Take initiatives and develop go to market plans across various digital marketing channels

Candidate Profile:

- 10-15 years of overall experience within e-commerce business with P/L ownership

- Strong experience in building and scaling up ecommerce business in digital space

- Preference to experience in foods industry.