Head - eCommerce - FMCG

Key Responsibilities:

Revenue:

- Deliver the Revenue Target and product mix

- Delivery on the key metrics like ROAS (return on ad spends), Repeats, AOV

- End-to-end P&L of own D2C website.

Business Development:

- SPOC for all the platforms (including mainline, e-pharmacies, quick commerce )

- Create Joint Business Plans alongwith the Category Teams within the platforms. Ensure the delivery of all KPIs agreed in the JBPs.

Campaign Management:

- Run performance marketing campaigns with the help of the agency. Monitor & improvise the KPIs

- Creation of Brand Assets and other creatives