Head - eCommerce - D2C - Medical Devices

Our client is a fast-growing D2C medical devices firm based in Pune.

Job Title: Head E-commerce (D2C- Medical Devices)

Responsibilities:

1. Strategic E-commerce Leadership:

- Develop and execute a comprehensive e-commerce strategy to optimize sales and fortify our market presence on major platforms such as Amazon, Flipkart, and e-pharmacies.

2. Partnership Management:

- Cultivate and maintain robust relationships with key platform representatives and strategic partners.

- Negotiate and secure favourable terms and agreements with platforms and partners.

- Identify and assess new e-commerce platforms and partnership opportunities.

3. ROI Optimization:

- Implement strategic initiatives to optimize Return on Investment (ROI).

- Monitor and analyse Key Performance Indicators (KPIs), providing regular reports on sales and customer behaviour for data-driven decision-making.

4. Collaboration and Innovation Oversight:

- Collaborate closely with the Strategy team to oversee the innovation and implementation of tactics.

- Enhance product visibility, customer attraction, and sales through effective collaboration.

5. Market Analysis and Strategy Formulation:

- Analyse market trends, competitive landscape, and data sets.

- Formulate data-driven strategies to achieve optimal performance in the e-commerce space.

6. Operations Collaboration:

- Collaborate with the operations team to manage and optimize product catalogues.

- Ensure accurate and updated listings to enhance the overall customer experience.

7. Cross-functional Collaboration:

- Foster collaboration across brand, performance, content, and marketing teams.

- Execute high-quality campaigns aimed at increasing traffic and driving conversion.

Preferred Candidate Profile:

1. Experience:

- 6-10 years of experience, preferably in the medical devices and healthcare sector, with a focus on digital and e-commerce.

2. Skills:

- Proficient in D2C marketing, measurement, and attribution models.

- Demonstrated business acumen and a startup mindset, with a deep understanding of direct-to-consumer dynamics.

3. Industry Familiarity:

- Familiarity with the healthcare and recession-proof consumer products industry.

4. Track Record:

- Proven track record of consistently achieving and surpassing sales revenue goals through the D2C channel.

- Due to the paucity of time, only shortlisted candidates will be connected.