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18/07 Ashutosh
Consultant at Iconic Resource

Views:1164 Applications:419 Rec. Actions:Recruiter Actions:12

Head - eCommerce - Apparel Business (10-14 yrs)

Gurgaon/Gurugram Job Code: 1289627

Position - Head Ecommerce

Job Purpose / Overall Objective :

To lead and drive operational excellence across multiple ecommerce platforms and markets to meet strategic, sales, profit and operational business goals. Focussing on PERFORMANCE & TRADE, this role will also partner closely with Retail to consolidate and drive omnichannel go-to-market activities

Work Experience: - 10-12 years of rich experience in e commerce

Key Result Area:

Strategic Mindset:

- Strategic Planning for the growth of business through Own Website and Market Places - Knowledge of business drivers of growth for both channels.

- Formulate road map in collaboration with IT, Product & Marketing to redesign the business trajectory of the channel.

Business Generation:

- To use levers of growth and revenue generation for online channel with a continued focus on profitability of the channel.

- Ability to set up and launch automation processes (Abandoned Cart, Win Back Customer Strategy, and Upsell marketing automation sequences)

- Improve Conversion Rate at Own Site by ensuring seamless customer experience at site.

- Closely working with Retail to optimise Omni sales

- Monitor site performance across platforms to maximise customer engagement and conversion.

- To ensure all promotional activities are effectively executed at all platforms

- Meeting Sales & Profit budgets for online - Own Website & Other Market Places.

- Review ongoing issues, collaborate with wider team and suggest long term solutions to improve user and customer experience.

Customer Relationship:

- Customer Experience with better service levels and relationship building.

- Establishing CS norms and processes

- Understanding of Loyalty program functioning for retention

- CSI- Customer Satisfaction Rate, No. of Tickets, Conversion of NDR, On-time Delivery, Tickets to be resolved in defined TAT


- Aligning the campaigns with the marketing teams - for own website and market places.

- Work closely with marketing and affiliated agencies on implementing customer and revenue enhancements.

Analytical Ability:

- To be able to analyse and establish insights through analytical tools and use them to further business

People Development &Leadership:

- Ensure customer is always front of mind

- Lead by example by embodying the FF principles

- Create and maintain a team culture that embodies the FN brand values

- Ensure open and honest half yearly feedbacks on the teams performance

- Recruit 'best fit' team members as and when required

- Identify training needs of direct reports to develop their skills and maximise performance

- Maximise employee succession and retention through identifying highly skilled team Members

- Self-awareness and professionalism to be objective about own performance and actively seek advice and feedback from the respective manager

Leadership :

Builds high performing teams

- Identifies, hires, develops and retains top talent

- Inspires commitment to the business vision and values

- Creates effective teams who work collaboratively towards common goals

- Delegates effectively and provides others with the latitude to do their job well


- Encourages innovative thinking and respects ideas from others

- Identifies and implements simple, practical solutions to problems

- Pushes the boundaries of what has been done before to progress the business


- Has a clear commercial perspective on issues / understands the financial impact of decisions

- Understands and acts on trends that will impact the business

- Demonstrates good commercial judgement

- Is cost conscious and frugal

Influences change- :

- Influences others to support key business initiatives

- Effectively rallies others around the place of change in the business

- Drives sustainable change in line with the strategic direction of the business

Provides strategic direction:

- Is focussed on what needs to be done in the short, medium and long-term to achieve business growth

- Makes confident and timely decisions that support the business strategy

- Works predominantly on the business, not in the business

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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