Posted By
Posted in
Sales & Marketing
Job Code
85805
Position: Head Distribution
Location: Kolkata
- Formulate distribution plan for the region to ensure maximum product coverage and visibility
- Selection of channel partners
- Number of channel partners required
- Areas to be covered distribution
- Type of connections to be offered to particular customers.
- Keep track of the channel margins, the profitability of various channels distribution expenses etc to assess the effectiveness of the channel and distribution strategy and business performance within the region.
- Ensure that the distribution budget is utilized expeditiously as per the guidelines and work towards bringing maximum cost efficiency.
- Facilitate building excellent distribution process and infrastructure, creating a sustainable on ground competitive advantage within the region.
- Identify and recommend distribution strategies for better competitive positioning to drive the growth of business to the leadership position.
- Drive the complete distribution process, through indirect channels, in unexplored rural and urban markets after studying the market dynamics, buying behavior and pattern and create a robust distribution network for the region.
- Expand distribution in terms of both width and depth and fill in the gaps in distribution to enhance revenue:
- Determine the number of channel partners required to support the sales in the region.
- Identify the channel partners as per the guidelines for the sale of various products.
- Map the territory –urban and rural and outlets which need to be covered for distribution.
- Determine the number of distributors required to service the territory to ensure maximum coverage within the territory.
- Formulate the area wise distribution plan for the product; seek support from regional leadership to acquire necessary resources.
- Implement the distribution strategies and drive the distribution extension activities in existing and new territory through the channel partners.
- Ensure optimum utilisation of resources to achieve budgeted targets of Gross Subs additions and maximize revenues.
- Implement effective strategies to maximize sales and accomplish revenue and collection targets.
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Posted By
Posted in
Sales & Marketing
Job Code
85805