Head/Director - Digital Analytics - BFSI

Head/Director - Digital Analytics

It is a Leadership role within the Analytics team of prominent and growing MNC Financial Services company, and it requires :

- Customer knowledge and strategic insights

- Strategic thought process to develop and drive the vision for the team

- Potential candidate should have the vision, business acumen and strategic thinking to see how digital data can lead to understand target audiences, thereby helping develop effective and efficient experiences

- Experience in digital marketing and analytics spanning across multiple channels like paid, owned, earned

- Understanding of multiple tools like web analytics and platforms of digital marketing and related tools and platforms

- Strong leadership and team management skills

- Lead a team and derive insights from a wide range of digital data

- Experience with digital analytics like site analytics, digital media optimization, social listening, testing, including tools like Doubleclick, Adobe Analytics, Adobe Target, Adobe Audience Manager, Opinion Lab, ClickTale, Tealeaf, Google Trends, Radian 6 and other similar tools

The major functional focus of this position will be leveraging digital analytics to provide rich business insights. The role will involve close interactions with senior onshore partners as well as local peers to identify collaboration opportunities