Head/Director - Branding - eCommerce/FMCG/Consulting - IIM/IIT/ISB/MDI/FMS/XLRI

A leading eCommerce company is hiring "Brand Head / Brand Director" .

Education & Experience:

- An MBA from a premier Business School (IIM, IIT, ISB, NMIMS, SIBM, SIMS, JLBIMS, FMS, MDI, XLRI, NITIE and so on)

- The ideal candidate would come with 4-9 years of experience in either building brands or in consulting. Consulting profiles must have strong exposure to Retail and preferably fashion space.

- Looking for people Only from FMCG/ Consulting/ eCommerce Company

KRA:

Brand Strategy:

- Understand consumer, consumer needs & aspirations and translate it to fashion solution offering

- Define vision for the brand(s) under the umbrella of Fashion proposition

- Identifying the most important benefits and messages for key audiences of the brand

- Work closely with Design teams to define brand language and aesthetics for unique positioning

- Continuously review and evolve brand strategy

Business Planning & Delivery:

- Develop annual brand plan to meet business and brand financial targets including product, pricing, merchandising and customer experience metrics

- Analyse and monitor brand financials, trends and competitive activity. Monitor results versus objectives and ensure appropriate actions across all functions.

- Lead and manage brand initiatives including new product launches, product improvement, product discontinuations and margin improvement initiatives. Drive clarity, collaboration and decisions on multi-functional issues and P&L tradeoffs.

- Ensure adherence to robust business review processes

Creativity and Innovation:

- Develop innovative extensions to make the brand a lifestyle solution

- Be the final decision-maker on the style and communication plans for the brands

- Foster and manager relationships with key creative partners/agencies

Team Management:

- Manage cross-functional teams of Design, Buying, Merchandising, Sourcing

- Build passionate brand teams that are nimble and customer-focused

- Work with stakeholders in Sales, Marketing, Technology, Supply Chain and Customer Support to achieve business goals

Brand Evangelism:

- Be a champion for the brand(s) and generate tremendous buzz and advocacy for brand(s) internally and externally

- Take a keen ownership for brand promotion events and campaigns