Head Digital Works - Senior Manager - Retention & Loyalty - Communication Strategy

Job Overview:

Head Digital Works is the pioneer & one of India's largest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23Rummy and Cricket.com, We have come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

As we continue to expand and evolve, we are seeking a talented Senior Manager for our Retention & Loyalty team who will spearhead communication strategy efforts to enhance player engagement and drive long-term customer loyalty.

Job Summary:

As the Senior Manager - Retention & Loyalty, you will play a vital role in developing and executing effective communication strategies to engage our customer base. You will collaborate closely with cross-functional teams, including Marketing, Product Development, and Customer Support, to ensure cohesive messaging and optimal player experience. Your expertise in communication strategy, data analysis, and industry trends will drive initiatives to improve player retention, increase customer lifetime value, and foster a strong community.

Responsibilities:

- Develop and execute comprehensive communication strategies to enhance player engagement and retention across various platforms and channels.

- Collaborate with Marketing, Product Development, and Customer Support teams to align communication efforts and ensure consistent messaging and brand voice.

- Analyze player behavior, market trends, and player feedback to identify opportunities and formulate data-driven communication strategies.

- Create and optimize targeted communication campaigns, including email marketing, in-game notifications, social media content, and other relevant channels.

- Utilize segmentation and personalization techniques to deliver tailored messages and offers that resonate with different player segments.

- Implement A/B testing methodologies to evaluate the effectiveness of communication campaigns and optimize engagement metrics.

- Monitor and analyze key performance indicators (KPIs) related to player engagement and retention, and provide regular reports and insights to the leadership team.

- Collaborate with the User Acquisition team to develop strategies for seamless player onboarding and smooth transition to long-term engagement.

- Stay up-to-date with industry trends, best practices, and emerging technologies in communication and player engagement to identify innovative strategies and opportunities.

- Foster a collaborative and positive team environment, providing mentorship and guidance to junior team members as required.

Qualifications:

- Bachelor's degree in Marketing, Communication, Business Administration, or a related field. A relevant master's degree is a plus.

- Proven experience in communication strategy, preferably within the gaming or entertainment industry.

- Strong understanding of player behavior, gaming trends, and the factors that drive player engagement and retention.

- Demonstrated success in developing and implementing communication campaigns across multiple channels, including email marketing, push notifications, and social media.

- Proficiency in data analysis and the ability to interpret metrics to inform decision-making and optimize communication strategies.

- Experience with customer segmentation and personalization techniques to deliver targeted and relevant communication.

- Familiarity with marketing automation tools, CRM systems, and data analytics platforms.

If you are a driven, creative, and strategic thinker with a passion for gaming and an aptitude for crafting effective communication strategies, we would love to hear from you. Join us in our mission to provide unparalleled gaming experiences and drive long-term player loyalty.