Role: Head-Digital Strategy and Online Business. Experience: 10 + Preferred Ind. Fashion, Apparel, Accessories. Location: Mumbai Overall Responsibility : - Define strategy with online channel partners and company own website. to drive online sales and growth as well as customer experience - To get into and develop assortment and Product /pricing strategy for Online channel - To develop and execute promotion and marketing calendar for each portal, understanding seasonality and spikes of each events /property of the portal - Lead the online team to achieve sales targets - Create portal/partner specific plans, targets & sell-out programs to meet/exceed overall sales targets across product categories - Understanding of concepts like Insta Commerce etc, and Omni channel and have worked on it - Optimize usage of marketing funds on partner platforms and to deliver on KPI of ROAS and increase in market share - Executing and deciding Marketing strategies as per given objectives time to time - Manage key relationships with external stakeholders to create innovative marketing programs to secure brand exposure - Identify new initiatives and partners to accelerate online sales growth. - Responsible for overall P&amp;L of online business in India Digital Strategy : - Define the digital/online strategy for organization. - Drive the strategy for its effective execution to achieve targeted nos. along with increase in percentage share online business. - Ensure brand position among its competitors in the ecommerce space in its defined category. - Conduct research on needs and preference of online customers in terms of products and ensure that needs are fulfilled in the shortest time span by designing those requirements. - Increase the perceived brand value among online customers Digital Marketing : - Responsible for planning and execution of social media plan as per defined frequency - Ownership to plan, maintain &amp; update social media blogs - Digital media planning to identify and select the right medium for ad placements to generate brand awareness and traffic on company 's own website. - Managing media advertisements for marketplace and other ecommerce websites - Have experienced and used tools like google analytics - Have understanding of algorithms and creative norms of each social media - Understanding new and latest technology and tools which are available - Planning and developing content strategy which maintains relevancy to the current TG of the brand company own website. - Overall responsible for achieving company 's own website. sales numbers - Media planning &amp; execution to get traffic on site and achieve business numbers - Overall maintenance of company own website in coordination with website partner - Planning and running of campaigns, marketing calendar for company own website. - Introducing features and tools to the website to increase the customer experience and conversion

Mumbai

Head - Digital Strategy & Online Business - Fashion/Apparel/Accessories/eCommerce 

Head - Digital Strategy & Online Business - Fashion/Apparel/Accessories/eCommerce  ,Job Description for Head - Digital Strategy & Online Business - Fashion/Apparel/Accessories/eCommerce  in Confidential in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Head - Digital Strategy & Online Business - Fashion/Apparel/Accessories/eCommerce  in Confidential in  Mumbai for (10-15) years of experience. Apply Now!