Posted By
Posted in
Sales & Marketing
Job Code
201428
Band: Vice President
Reporting to : Director / CMO
Reportees: AVP and below
Role Type: People Manager
About Our Client:
Our Client is among the Top 5 Insurance Players in India with a global JV and is growing aggressively to reach at #1 position in India.
Role:
Creative and innovative customer-obsessed marketing professional with experience in Brand Management, Media Planning, Digital Marketing, Corporate Communication, Channel Marketing & Relationship Management. Proven success graph for developing online solutions, user-centric design and process optimization.
Purpose:
- Leading and managing digital strategy
- Determine most effective marketing mix
- Championing the online strategy targeted towards consumers, partners and the sales force to enhance engagement and improve productivity
- Established the online sales channel in collaboration with multi-disciplined internal teams & senior management stakeholders to sell term insurance, other unit linked plans through
- Led the online marketing team & generated insurance leads
- Structure the BTL marketing and brand visibility initiatives
- Implement Internet marketing and SEO techniques to increase the revenue
- Search engine optimization, Web trends, Web analytics, Pay Per Click, Google Adwords, Online Media planning, Media buying, Business Intelligence, Research Analyst, Client Service, Competition Monitoring, Market Research, Online Marketing
- Provide end to end marketing support to distribution channels in development and implementation of appropriate marketing programs
- Managing processes, budgets, media and strategic initiatives to deliver business targets for Online Sales Channel
- Aid other distribution channels in achieving acquisition targets through non traditional and below the line activities
- Conceptualize and develop specific Channel Marketing programs to support all new product launches and ensure full marketing support to channels
- Contribute to business through Direct Mailers, Digital Marketing and other lead generation activities.
- Increase customer touch points by creating properties for Current Accounts and Trade Services
- Website enhancement projects for improving Customer Experience and Conversions
- Online & Mobile Marketing: Digital & Mobile Media marketing strategy, media planning & implementation, Communication Development, Campaign Management and Operations, Response Management, Co-ordination with E-marketing Agency/s & relationship management,
- Achieve lead generation and business targets
Need to Do:
Stake Holders :
Creative problem solver who, thinks big, starts small, grows fast Internal
- Director
- Senior Management Team
- Marketing group, and members
External:
- Customers
- Media agencies
Performance Measures :
- Quantity and Quality of creative pieces
- Actual market performance compared to research predictions
- Increased market share
- Accuracy of market research
- SEO Optimization
Need to Be:
Competencies:
- Able to achieve, and/or over achieve the sales quota through strategy execution.
- Self-motivated and able to work independently under pressure
- Extensive customer and contact network
Need To know:
Qualification :
- High caliber graduate with a work experience in the similar profile
- Clear understanding of both online and offline marketing strategy development and channel execution
- MBA in Sales and Marketing from a well regarded institute.
Skills :
- Resourceful with good interpersonal, communication and negotiation skills.
- Driven, goal oriented and hunger for success
- Demonstrate proven success in delivering results in a fast-paced, rapid-growth environment.
Experience :
- 10 + years experience of technology related Brand Management, Media Planning, Digital Marketing, Corporate Communication, etc
- Must be active on social media and should have implemented interesting social campaigns
- Demonstrated ability in crafting and delivering audience-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides etc.), to be used on the web, live events and in campaigns.
Atul Choudary
Founder & Managing Partner
Talent People Search
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Posted By
Posted in
Sales & Marketing
Job Code
201428