Head - Digital Product Management/Credit Cards - Bank

Head Digital Product Management Credit Cards - BANK

Given below the position details with a Leading Bank :

Role/ Job Title: Head Digital Product Management - Credit Cards

Leadership Role

Function/ Department: Digital Platform

Location - Mumbai

Job Purpose:

Part of a highly engaged and cross-functional talented team that champions digital product strategy and product road mapping for a suite of complex customer-facing digital experiences, delivered through a leading mobile banking application. Trend snapper, responsible for the end-to-end management of product offerings for potential & new-to-bank customers. Enhance engagement & experience of potential customers, to drive acquisition through the mobile banking application.

Roles & Responsibilities:

- Set strategic direction & provide support to design & deliver on initiatives to drive engagement of new users.

- Consistently analyze competitors and global industry leaders & fintech to develop a deep understanding of the latest innovations, digital disruptions, and new & upcoming trends.

- Responsible for end-to-end credit card customer journey features & digital experiences.

- Create and drive industry leading credit card experiences on the digital platforms.

- Assess trends and customer behavior using analytics to identify, analyze and implement new innovations.

- Build alignment across product teams, cross-functional partners, business teams and the leadership.

- Provide data, analysis and reporting to internal stakeholders on the impact of digital products.

- Lead conversion rate optimization on digital products & interventions to drive up app store ratings.

- Collaborate with design, content, and agency teams to conduct user research & ensure customer experience-driven design.

- Incorporate customer & business feedback into product roadmaps, effectively negotiating tradeoffs & conflicting priorities.

- Create industry benchmarking reports and thought leadership whitepapers.

- Relationship management with internal technology users and vendors.

- Accountable for performance and uptime of the solution as measured by department KPIs.

- Champion agile development to improve products and processes.

- Making sure buy-in from stakeholders in all major decisions and strategies and clear instructions and deliverables for the development.

Managerial & Leadership Responsibilities:

- Lead the squad with thought and process leadership pertaining to their domain or functional area.

Domain Expertise:

- Solid understanding of consumer/ banking/ fintech products & journeys

- Deep knowledge of industry trends to be able to create a high value product vision.

- Experience in competitor research & analysis and industry benchmarking

- Grasping & communication of the of voice of customers

Key Success Metrics: Lead squads/team(s), manage product(s) and its vision and roadmap, Ideate, Deliver & Effectively track all the deliverables.