Head Digital Product Management - BANK
Given below position details with a Leading bank :
Job Title - Head Digital Product Management
Place of work - BKC Mumbai
Role Summary :
- Part of a highly engaged and cross-functional talented team that champions digital product strategy and product road mapping for a suite of complex customer-facing digital experiences, delivered through a leading mobile banking application
- Trend snapper, responsible for the end-to-end management of product offerings for potential & new-to-bank customers
- Enhance engagement & experience of potential customers, to drive acquisition through the mobile banking application
Roles & Responsibilities:
- Set strategic direction & provide support to design & deliver on initiatives to drive engagement & acquisition of new users
- Consistently analyze competitors and global industry leaders & fintech to develop a deep understanding of the latest innovations, digital disruptions and new & upcoming trends
- Responsible for customer journeys, features & experiences of new to-bank customers
- Assess trends and customer behavior using analytics to identify, analyze and implement new innovations
- Build alignment across product teams, cross-functional partners, business teams and the leadership
- Provide data, analysis and reporting to internal stakeholders on the impact of digital products
- Lead conversion rate optimization on digital products & interventions to drive up app store ratings
- Collaborate with design, content and agency teams to conduct user research & ensure customer experience-driven design
- Incorporate customer & business feedback into product roadmaps, effectively negotiating tradeoffs & conflicting priorities
- Create industry benchmarking reports and thought-leadership whitepapers
Domain Expertise :
- Solid understanding of consumer/ banking/ fintech products & journeys
- Deep knowledge of industry trends to be able to create a high value product vision
- Experience in competitor research & analysis and industry benchmarking
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