Head - Digital/Performance Marketing - Baby Care

REQUIREMENTS:

Have an opening for - Digital and Performace marketing head - with 10+ years of experience for a fast-growing Indian baby care brand. Relevant Work ex & Industry would be an added advantage

Knowledge & Skills :

- Someone with great exp in target/ROI based performance marketing

- Previous Lead generation digital marketing exp

- Worked upon Digital marketing channels like Facebook ads, Google search, and display

- Should behaving in-depth and hands-on exp in Facebook/Instagram/Google/YouTube/LinkedIn Marketing

- Should have knowledge on email/SMS marketing, Nativ ads, affiliate marketing

- Can design ad campaign, allocate budget, optimization

- Can Maintain website analytics, metrics and campaign reporting

- In-depth knowledge of SEO and AdWords program

- Present recommendations to Marketing head

- Should have good knowledge of Magento, Google analytics

- Well versed with the digital marketing concept, knowledge about web analytics and social media marketing tools

- Worked upon landing page optimization. A/B testing. campaign optimization, cost control, improving ROI and reach

- Use analytics tools to monitor key performance metrics like CPC, CPA, CAC, conversion rates daily and optimize

- Updated with the latest digital marketing trends

- Analytical mindset and critical thinking

- Experience in executing campaigns, analyzing performance and recommending optimization opportunities Strategic thinker with the ability to develop growth strategies and channel expansions