Head - Digital News Desk

One of the leading new channels is looking for a Head - Digital News Desk

Job Responsibilities :

Supervising :

- Leading the digital team.

- Supervising the overall performance of each and every member of the digital team.

- Making quick and robust decisions.

Planning & Developing :

- Planning, designing, developing, acquiring and maintaining written content for Web site(s).

- Developing the overall layout and design for online/digital content, including text, images and/or video.

- Developing and administering usability testing and user research initiatives.

- Developing visible content and hidden tags in online/digital sites to improve the volume and/or quality of traffic to the website from search engines from unpaid search results by analyzing traffic and search results.

Coordinating & Collaborating :

- Coordinating the development of Web content strategies with other team members and departments.

- Engaging constantly with output desk team to link the editorial, digital and social content to ensure that the best practices are implemented

- Collaborating with other departments within the organization to ensure consistency across all platforms.

- Collaborating with the visual team to ensure user interface and user experience support the brand vision.

Managing Website Content :

- Ensuring that the organization's Web sites provide up-to-date and comprehensive product/service information that is easily available to existing customers.

- Ensuring that content is aligned with the organization's overall objectives.

- Ensuring that online content is labeled in the way that best serves users' needs in finding content and exploring the Web site

- Ensuring that website content is produced and posted in a timely manner and coordinating copy-writing, editing, and graphics design.

Managing Social Media :

- Managing social media marketing strategy for the channel; focusing on Twitter, Facebook, Google+ and other social media platforms.

- Advising and training editorial staff on best practices for labeling content

- Enhancing social media outlets and opportunities to maintain communication and build a fan base.

- Developing new partnerships to increase traffic.

- Analyzing the results of the leading search engines to understand what keywords influence result rankings in order to optimize traffic to the organization's online/digital sites.

- Tracking and analyzing the channel's social media performance.

- Conducting competitive analysis studies on competitors including digital footprint analysis.

Managing Mobile App :

- Manage the content on the mobile app

- Ensure that the content on the app is aligned with the content on TV & other social media platforms

- Finding out ways to increase traffic

- Enhancing the app to fasten the uploading process for the users

- Ensure the content on the app is aligned with organization's over all objective

Supervising Podcast :

- Ensure tight control over production schedules

- Direct the team for delivering capsules as per schedules

- Ensure timely publishing of audio podcasts across various platforms

- Contribute ideas for future programming for capsules

Job Requirements :

- Post Graduate in Journalism

- A combination of New channel and Digital world

- Relevant Experience of 8-14 years