Head - Digital Marketing - Travel Vlogging Platform

Digital Marketing - Job Description

Trell is a travel Vlogging platform which aims to be the voice for travelers and explorers globally. We are looking for a seasoned Digital Marketing professional who would lead the show by taking our platform for young millennials to a whole new level. Someone who is passionate about leading a team, keen on making an impact, and has a do-what-it-takes mentality and who can strive in a fast-paced, fun start-up environment. A person who is ambitious to dream himself as a Scientist CMO in future!

Roles and Responsibilities - 

- Own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimised manner

- Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns

- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords and pre-installs through OEMs

- Leveraging vernacular intelligence in all paid ads by coordinating with community managers across languages

- Liaison with the design team to experiment new creatives on daily/weekly basis

- Set up daily performance reports to analyse the performance and further optimise campaigns

Requirements

- Minimum 3 years of experience in leading and managing Facebook, Google Adwords UAC, Ad networks and OEMs

- Responsible for handling a campaign budget of more than 1000k per month. Preferably for user acquisition

- Experience in a consumer focused company targeting users in tier 2,3 cities is a plus

- Should showcase a strong analytical skills and data-driven approach to marketing campaigns

- Should be comfortable in writing various ad copies and brainstorming for new creative ideas

- Should have a strong understanding of marketing tools such as FB power editor/Ads manager and Google Adwords

- Well versed with analytics tools such as Firebase, Facebook Analytics, AppsFlyer, Google Analytics etc.

- Strong communication skills to speak to Ad networks, mobile publishers, OEMs and account managers

- Strong decision making and negotiation skills to start new partnerships with external vendors

Why Digital Marketing at Trell ?

Opportunity to market the product to next 10 Million which also includes Indian internet users in tier 2/3/4 cities of India. Learnings would be tremendous as there is hardly any social platform in India that is growing at this scale.

Be a part of India's very own social platform.