Looking for Head Digital Marketing- for Bangalore based startup
Experience: 5-7 years
Location: Bangalore
Responsibilities
- Define the digital marketing roadmap, approach, choice of media and channels - across each of the business verticals.
- Drive the thinking on customer segmentation, target segments and approach to reach these consumers.
- Develop the key messages, campaigns and communication plan for each of the products and brands working with the business and product teams.
- Ensure consistency on the brand front across communication channels and messaging.
- Drive the execution working with the digital marketing as well as the creative teams.
- Deliver on the new customer acquisition and revenue targets as well as the ROI on campaigns.
Requirements
- 5 - 7 years of work experience overall with at least 3 years of experience in digital marketing.
- Experience in running large scale digital marketing budgets.
- Experience in running performance marketing campaigns delivering growth and ROI at scale.
- Strong understanding of how all current digital marketing channels function.
- Solid knowledge of online marketing tools, analytics platforms, app platforms, CRM platforms and best practices.
- Excellent analytical and project management skills.
- Strong team management and communication (written and verbal) skills.
- Engineering / MBA background from a premier institute.
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