Head - Digital Marketing - Startup

What will you enjoy doing:

- Lead a team of campaign, performance marketers, content writers and graphic designers

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Understand marketing briefs for different clients/Brands and execute or drive the same to deliver sales performance

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with external teams, agencies and internal tech teams to Instrument conversion points and optimize user funnels

Skills Required :

- In-depth knowledge about creating effective targeting of audiences on FB, Google, Affiliate Channels

- Has at least 6 years experience with marketing operations on primary channels like FB, Insta, Youtube, Google Search, Google Shopping, Affiliates

- Has at least 3 years experience with marketing operations on programmatic advertising

- Has had some exposure to Email, Whatsapp, Content Marketing

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, SemRush, Ahrefs, etc)

- Experience with A/B and multivariate experiments

- Has a good sense of understanding the business metrics and can derive meaningful insights basis the data reports

- Has handled marketing campaigns for clients/Brands on these platforms with a min. monthly budget of 1 Cr

- Has at least 6+ years of professional work experience in campaign management and digital marketing in a reputed Brand or agency(or equivalent in freelancing)

- Can drive content creation by collaborating with design teams

- Has led/managed performance marketing teams for at least 2 years