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04/09 Amit Nagar
Co-Founder at Connexions

Views:875 Applications:276 Rec. Actions:Recruiter Actions:15

Head - Digital Marketing/SEO/SEM/Media - Bank/BFSI Domain (10-12 yrs)

Bangalore Job Code: 1309513

Job Description: Head of Digital Marketing (SEO, SEM, Media)

Company: aAleading digitally advanced Private Sector Bank with pan-India footprint, offers exciting opportunities for dynamic individuals to join its highly competent Workforce

Location: Bangalore

Position Overview:

As the Head of Digital Marketing, you will be responsible for building and leading a center of excellence in SEO and SEM for the bank. Your primary focus will be creating and managing impactful SEM campaigns, establishing a strong presence on Google, and fostering relationships with key publishers and relevant sites. You will be a strategic partner in shaping our online brand image, driving traffic, and optimizing our digital marketing efforts.

Key Responsibilities:

- Develop and implement comprehensive SEO and SEM strategies to enhance the bank's online visibility and drive customer engagement.

- Create and manage effective SEM campaigns to achieve optimal results in line with business goals.

- Cultivate strong relationships with publishers and relevant sites to maximize exposure and collaboration opportunities.

- Lead the team to ensure seamless execution of digital marketing campaigns, continuously optimizing for performance.

- Stay current with industry trends and changes in search engine algorithms to adapt strategies as needed.

- Collaborate with cross-functional teams, including Technology, Sales, and Creative, to align digital marketing efforts with broader business objectives.

- Drive innovation and experimentation in digital marketing tactics to maintain a competitive edge.

- Develop and monitor key performance metrics to measure the success and impact of digital marketing initiatives.

- Provide thought leadership on emerging digital marketing trends and techniques.

Qualifications:

- MBA degree with 10 to 12 years of experience in digital marketing, with a focus on SEO and SEM, ideally in the BFSI, IT, or Retail sectors.

- Proven track record of at least 5 years as an SEO/SEM expert, with a deep understanding of search engine algorithms and strategies.

- Strong experience in media planning and successful collaboration with publishers and relevant platforms.

- Background in technology and sales is a strong advantage, showcasing your ability to bridge business objectives and technical strategies.

- Demonstrated achievement drive and a passion for achieving impactful results.

- Excellent creative and writing skills to craft compelling digital content.

- Exceptional leadership skills to manage and inspire a high-performing digital marketing team.

- Analytical mindset with proficiency in using data to make informed decisions.

- Strong communication and interpersonal skills to effectively collaborate across departments.

- If you are a strategic thinker with a passion for digital marketing, a strong background in SEO and SEM, and the ability to drive results in a dynamic environment, we invite you to apply and be part of our innovative team.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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