Head - Digital Marketing - SEO/SEM/Analytics - eCommerce

eCommerce Industry Experience is preferred.

Handled performance marketing in an e-commerce firm.

Minimum 7 years of working experience .

Job Description

Basic Function: This role is focused on scaling up customer financial transactions via online channels such as SEM / SEO / Affiliate / Retention / Re-targeting / Display.

Duties And Responsibilities:

- Developing, executing and delivering the company's digital/online marketing strategy, through key marketing channels.

- Managing online branding, communications and campaigns through the company website, email marketing, building the online community, SEO & SEM

- Managing communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.

- To review/analyse the performance of all sites and for campaign reporting.

- To ensure that revenue and costs per acquisition are managed along with delivery of ROI

- To develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage

- Implement and monitor SEO and PPC strategy to drive traffic and conversion rates