Head - Digital Marketing/SEO - Advertising Agency

This position is responsible for delivering Customer Delight by assuring best quality of our digital marketing services to our customers delivered before the committed time, providing additional suggestions/recommendations and addressing customer complaints on topmost priority.

This position is also responsible for training, guiding and mentoring to upskill the digital marketing team at company. Should be a leader who has the business acumen to drive growth, who can work with people to get the best out of teams and most importantly, the knowledge of digital marketing (especially inbound marketing) to implement the best methods, practices and strategies that can deliver great results for our clients.

KEY ROLES & RESPONSIBILITIES:

- Grow digital marketing business for the company

- Allocate and optimize internal resources for maximising the output

- Ensure timely delivery of all projects deliverables exceeding the desired quality; Ensure client KPIs are met across multiple projects, and track progress and growth across multiple accounts.

- Ensure full utilization of Project Management Tool (Bitrix24) for managing the projects

- Customer complaint resolution should be taken on topmost priority. Coordinate with clients, solve their problems and ensure growth targets are met.

- Develop deep digital strategies for brands/clients, build growth projections (monthly or quarterly or yearly), make sure they are implemented. For promising customers, after conducting the required research, help the Sales team with pointers to prepare meaningful proposals.

- Audit performance of each project on fortnightly basis and provide report, recommendation

- s/suggestions to the team on additional action points.

- Ensure timely execution of all actionable to meet deliverables of the customers

- Time to time share suggestions for relevant additional work for customer to improve our marketing performance as well as upsell our services

- Guide the sales team with strategies for new client pitches. Spot opportunities to get in more business for the agency and drive growth.

- Continuously develop and drive innovative ideas within the team and possess an unwavering focus to find opportunities of growth in digital marketing channels.

- Keep a stronghold over quality of output with close collaboration of different teams. Measure performance of different teams to match perfect delivery results.

- Train/mentor the Digital team at regular frequency on latest digital marketing trends and technologies

- Creating an inclusive working culture lead the team in the direction of growth; Brainstorm with different teams to understand issues, problems, and make sure the roadblocks are removed.

- Motivate and inspire the team as a leader to ensure they deliver their best.

- Possesses requisite skills and technical ability needed to accomplish job responsibilities; seeks to continue developing new competencies to adapt to a changing environment.

- Meet job goals and objectives; Seeks to achieve results which are in the best interest of the organisation.

- Thorough knowledge of digital marketing, especially SEO & Social Media Management and all tools related to SEO, SMM, and inbound marketing strategies, CRO. Thorough working knowledge of main digital marketing tools like Google Analytics, AHREFs, SEMRush, Google Adwords etc.

- Exceptionally good knowledge with Excel and Data Analysis.

- Experience in Project Management skills, and of course good communication skills.

Education, Professional Qualification : Graduation and certification in Digital Marketing courses

Experience : Approx 7-10 Years in Digital Marketing Industry as a digital marketing lead or expert in marketing agencies or consultancy where you have handled teams and clients

Skills : Excellent communication, both oral and written. Excellent presentation skills, Computer proficiency in MS Office packages including Word, Excel and Outlook is a key requirement for the job.