Head - Digital Marketing - Retail - IIM/MDI/ISB

Experience: 10-15 Years

Qualifications:-

MBA: Premier B-School

Principal Responsibilities :

- Lead the brands - on how to build the brand across all digital platforms, raise awareness, improve sales - online & offline

- Build brand's digital seasonal calendar and execution plan

- Build and deliver right content and deliver on time Deliver high performing digital content with channel and performance relevance

- Lead the content, creative and catalog center of excellence.

- Continuously upgrade on creative skills and work towards talent development.

- Take complete ownership of Demand Generation and Inbound Marketing.

- Increase organic search visits and leads phenomenally Month-on-Month.

- Performance Marketing - Media Buying and Customer Acquisition on all digital channels. Facebook, SEM, Display Advertising, Affiliates, Remarketing, and E-mail.

- Knowledge and experience in using a Marketing Automation software (like Hubspot), HTML, CSS Demonstrated Samples and results of past growth marketing projects

- Work closely with the Content team to create and maintain high-quality content at various digital mediums including website, communities and forums, social media channels etc.

Shortlisted Candidates will be called directly.