Head - Digital Marketing - Retail

Purpose of Role :

a) Direct, drive and lead the Digital Marketing function to develop successful, long-term digital marketing strategies.

b) Establish and articulate a clear digital marketing vision for the organisation.

c) Ensure consistency through all digital marketing channels and provide forward-thinking ideas to build and maintain a strong web presence.

Key Responsibilities :

- Take ownership to develop and drive the objectives, strategy and execution of scalable digital marketing programs company-wide; that would meet ambitious revenue and profitability objectives. Partial accountability for P/L.

- Manage profitability (income, cost & productivity) of the Digital Channel

- Deliver the revenue and business development target

- Develop digital strategy and targeted multi-channel communication programs to successfully build profitable, long-term relationships with customers

- Demonstrates the ability to network to build long lasting vendor relationships

- Provides overall strategic direction and quality standards and is dedicated to the achievement of outstanding results with a long-term perspective

- Drive service quality, across the Digital Practice within the organisation

- Pro-actively manageexpectations and quickly grasp problems, make tough decisions and implement swift action plans to ensure customer satisfaction

- Review existing programs and regularly follow through attends internal team meetings to be fully briefed

- Take the lead on issues and crisis management, media training, messaging workshops etc.

- Deliver operational excellence through adoption of best practices

- Translate strategic programs into reality

Education and Experience Mix :

a) Senior marketing professional with 12 -15 years experience in retail or service organisation, should have domain knowledge and working experience in Digital Marketing

b) Ability to set up the Digital Marketing vertical and lead the team

c) MBA - Marketing