Head - Digital Marketing - Real Estate

Position : Head Digital Marketing

Department : Digital Marketing

Location : Mumbai

Reports to : MD

Experience : 9+ years

ROLE DESCRIPTION -

KEY RESPONSIBILITIES

- Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Spearhead the corporate website development project which will include micro sites and landing pages for each project

- Work with the agency and prepare Media plans

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights 

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to- end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimizes user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications

- MBA from a renowned institute

- Overall experience 9-15 years

- Have good understanding of or flair for technology, digitization