Head - Digital Marketing - Pharmaceutical - IIM/ISB/MDI/FMS

Industry - Marketing

Skills - Digital Marketing

Job Type - Permanent

Description -

- Play a critical role in developing and executing the engagement strategy for multiple businesses in India.

- Setup the digital marketing department and grow it to its full potential with a focus on innovation, business transformation, and will rely on development of key customer insights to drive results.

Client Details: 

- Our client is a Global Pharmaceutical MNC with presence in over 100 countries. They are a listed company globally and have successful operations in India for the last 20 yeas.

- They are a global generics company with products across Aesthetics, Dermatology, Neurosciences and Women Health.

Job Description: 

- Create, Design, build and maintain the social media presence

- Manage digital endeavours of the company and help the company establish leadership in the category.

- Set up Online platforms for the company. Drive digital sales as a P&L responsibility.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Drive Digital Transformation to benefit all stake holders

- Generate leads for sales channels using digital channels.

- Work with IT to equip the organization with best possible infrastructure and deliver best in class experience across devices.

- Manage and develop existing portals like website, mobile applications, and social channels.

- Manage all relationships with digital agencies, develop vendors, service providers etc.

- Leverage all digital assets and channels to drive digital adoption & usage, increase customer engagement and higher online spends

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Profile

- 8-10 years in marketing function with the last 5 years handling digital marketing of a progressive B2C organisation at a senior level.

- Tier 1 MBA in Marketing.

- Should be solid & have strong knowledge with SEM tools, Keyword Planners, Web Analytics

- Solid knowledge of website analytics tools and ad serving tools

- Strong in Google Analytics, responsible for creating digital marketing campaigns MIS

- Experience in executing the campaigns from Scratch & should be an executor with thought leadership

- Proven ability to influence and negotiate with external and Internal partners

- Strong communication and presentation skills

- Proven leadership and team management skills.

Comfortable with ambiguity, but able to make winning strategies and executable plans

Job Offer: 

- Lead and setup the digital marketing function for the business