Head - Digital Marketing - Pharma

Our Client : One of the leading pharma MNC company

Purpose of the role:

- To lead the development of the digital marketing capability for the Business by guiding formulation of innovative digital Marketing plans. This should be embedded within the overall marketing plans in order to drive market share, top line and bottom line growth and enable the achievement of objectives

- To identify opportunities to expand the channels used within the existing brand plans and obtain increased market share and revenues/ profits in line with the Business objectives by analyzing market data to identify gaps in product promotion and channels used

- To create the market pull for new brands by devising innovative digital marketing strategies, spearheading promotional campaigns and engaging with the marketing teams and agencies to execute the campaign

- Develop the digital communication strategy to build brand loyalty and recall to fulfill the business objectives of sales and growth in the respective segments

- To develop external partners and agencies to drive and deliver the digital marketing strategy and projects within it

Ideal Candidate:

- A total experience of 6-8 years in a Marketing Function or external agency with previous experience in developing and managing digital campaigns and projects. Preferred industry pharma/healthcare.