Head - Digital Marketing - Payments/Digital Wallet

This is a high profile, high impact opportunity to directly influence the direction of one of the fastest growing companies in the payments business. This individual will report directly to the CEO / Co-founder. He/she will work in building and driving cross functional teams made up of digital marketing solutions (SEO, paid search, display, channel attribution, etc.), analytics, and online customer engagement & acquisition teams to achieve company goals.

Role :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain the client's social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Most importantly, the incumbent will own the customer acquisition & customer engagement metric and hence will have p&l responsibility

Requirements :

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate clients to adopt the company's products and continue using the same

- Up-to-date with the latest trends and best practices in online marketing and measurement