Head - Digital Marketing - Payments & Banking Technology Platform

Head of Digital Marketing

Job Description :

- We are looking for a cutting edge Digital Marketing leader who can help make this Business function into a significant P&L owner and contributor across Cashfree solutions.

- The ideal candidate will bring hands-on, deep domain expertise across all channels of digital marketing, Performance marketing and build, lead a fantastic digital marketing team for Cashfree

Roles and responsibilities :

- Develops digital marketing strategy by studying business goals, economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Be responsible for the vision, strategy and execution of acquisition campaigns across all the major platforms globally - Facebook, Google, Linkedin and other channels.

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead and mentor the digital marketing team including goal setting and performance management.

- Lead the development of best-in-class paid campaigns, building strategic and innovative plans to deliver performance-based results and drive significant business revenue

- Identify, test and optimize the best performance marketing channels to drive user growth, -ROI and incremental revenue

- Designs, builds and maintains our social media presence.

- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels

- Measure and optimize ROI and KPIs