Head - Digital Marketing/Online Marketing - Online/Internet

Job Description :

Acquire new customers to drive revenue and growth :

- Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences

- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)

Metrics : Monthly users & app installs, conversion rate (Revenue, New customers)

- Increase repeat customers to drive revenue and growth:

- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)

- Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats

Metrics : Repeat revenue & repeat customers

Drive marketing efficiency by :

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition

- Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates

Metrics : Cost on sales, cost of customer acquisition, cost of traffic

Develop effective marketing communication by :

- Understanding product portfolio and offerings working with category teams

- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.

- Build long term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high performance creatives etc.

- Visualize and build the required analytics dashboardsand insight tools (working with the engineering teams)

Desired Candidate :

- Seasoned digital marketing professional with hands-on experience of growing and running digital channels- SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)

- MBA from a premier school with digital marketing experience. Overall 5 - 8 years of experience.

- Digital product management background is a plus

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics, Apsalar etc.

- Expertise in building &developing teams

- Ability to understand & appreciate the operational challenges of the business

- Willingness to work under demanding and highly performance driven work environment

- Ability to work with a cross-functional team across sales, product development, engineering and operations.