Head - Digital Marketing - Online/Internet

Company Profile :

An innovative technology company simplifying the way products and services will be consumed in daily life. Their aim is to use technology as an enabler to make life simpler for people. They are entering into an unique online platform and smartphone app delivers a holistic sporting experience for athletes, amateurs and enthusiasts .

Work Location: Lower Parel

Job Description:

- Manage end to end online sales campaign module via email marketing, referral, affiliate, SMS/mobile marketing, and social media campaigns

- Ensure optimization of campaigns through CPO, CTR, CPC, COA

- Partnering with creative agency to improve ROI

- Adhere to the compliance, regulatory and organizational norms/processes for sales communication

- Analyse online customer segmentation & behavior coming from various campaigns & website & optimize the campaigns accordingly

- MIS, Lead management, budget, and ROI tracking

- Digital content management Keyword research, Search engine optimization (SEO), Analyzing web analytics, All social media strategies and; online outreach programs.

- Develop strategies that increase traffic, demand, and conversion. Suggest digital strategies that complement the company's sales and marketing efforts.

- Studying competitor digital marketing strategy.

- Provide direction and direct team members in the performance of their duties, establishing work priorities, and in achieving company initiatives.

- Develop and execute high impact digital & social brand communications programs for all campaigns.

- Manage all owned media channels Complete ownership of social media channels.

- Regularly tracking conversion rates and making improvements to the brand in digital ecosystem.

- Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/SEO to improve performance.

- Social media marketing Creating, managing, and growing the company's presence through blogs, Twitter, Facebook, and other strategically relevant online social properties.

- Digital Analytics Maintaining processes to track conversion rates and making improvements to the brand in digital ecosystem. Defining success metrics and reporting needs for campaigns.

Desired Skills & Experience :

- A graduate/post graduate in marketing with 8-12 years of experience in online campaign management.

- Should have team handling experience of at least 4-5 years.

- Should have a proven record of accomplishing targeted numbers.

Skill: Digital marketing strategy, Digital content management, social media channels, Analysing web analytics, SEO, Social media marketing

Sukhada Nigudkar
AVANT-GARDE Corporate Services Pvt. Ltd.
9769351878