Head - Digital Marketing - Online/eCommerce

About the Role :

- Experience of having managed a direct reporting team of Digital Marketing managers.

- Cultural fit: Structured problem-solving skills. Willingness to experiment. Excellent communication skills

- Identify trends and insights and optimize spend and performance based on the insights

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Brainstorm new and creative growth strategies. Instrument conversion points and optimizes user funnels

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Must-Have Skills :

- Min 7- Max 10 years of proven experience in digital marketing

- In-depth understanding & hands-on experience in running ads across Google, Facebook, YouTube & mobile affiliates to acquire new users

- Good understanding of Managing Paid Campaigns - Multiple channels

- Strong understanding of the digital landscape and how it can be used to drive acquisition and revenue