Head - Digital Marketing - Online/eCommerce

Job Description :

- Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.

- Translate business goals into digital marketing objectives, creating and communicating marketing targets/briefs.

- Partner with the Editorial and Product team to develop specific digital strategies and identify requirements for all creative assignments.

- Manage all digital campaigns, including search engine marketing ( Google Adwords and onsite search), Google grants, online brochures and newsletters and other revenue generating promotional campaigns.

- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or offset competitor marketing moves based on learned trends and insights.

- Manage the new media agency for social media marketing and SEO, SEA and SEM activities.

- Analyze current best practices in integrated media campaigns as well as future directions made possible by emerging technology.

- Benchmark digital activities against those of our peers in the industry.

- Consolidate metrics and provide ongoing reporting and analytics to senior level management and provide guidance for digital program optimization.

- Develop & work on brand building strategy and plans (market, segments, benefits and differentiators)

. Monitor effectiveness of Digital Promotions Activities vs money spent