Head - Digital Marketing - Online Car Startup - IIM/FMS/MDI/XLRI/IIFT/TISS

Online Car Start up - Gurgaon

Role purpose: We are looking for a Head for managing search engine marketing team, a person who has the ability to manage big budgets in a growth stage company and has skills to strategize the entire allocated marketing spend. A quick learner with a very less response time to a problem should be good with his team and be very solution oriented.

Role accountability and tasks:

- Develop the online go-to-market plan, owning the online marketing budget and deciding on the optimum spend allocation across regions and channels.

- Manage spends across SEM, Facebook, Retargeting, App and other new initiatives

- Manage the annual digital spends and lead requirement for the business unit.

- Create Strategies for source-wise online spend on search and other key digital areas

- Innovate on Paid spends and strongly measure against CPA

- Be business oriented and have the ability to work closely with business heads in order to ensure continuous performance as per the business need

- Create effective MIS reports and recommendations to drive decision making

- Monitor the performance of campaigns vis-a-vis their contribution to business

- Optimize search campaigns regularly for maximizing the output; keyword optimization, ad copy optimization, Campaign optimization, Landing page optimization

- Co-ordinate with technology team for implementation of various tech related development

Competencies required :

- Search Advertising

- Google Adwords

- Display Advertising

- Video Advertising

- Digital Campaign Management - FB / Affiliates

- Emailer Marketing

- Team Management

Qualifications :

- MBA preferably from a premier institute.

Experience and skills:

- 8-12 Years of work experience in digital marketing

- Should have working knowledge of Adwords, Google Analytics, Double Click (Search, Display) Remarketing, Social media Marketing, Emailers