Head - Digital Marketing - Niche Food Startup

Digital Marketing Job Description(Designation may vary!!)

Reporting to: CEO

Duties of the Digital Marketing Manager:

- Devising strategies to drive online traffic to the company website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including paid search, SEO and PPC.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements of the role:

- Bachelor degree in Marketing.

- Qualified member of the CIM or equivalent.

- Experience managing PPC, SEO and Affiliate programmes.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in ecommerce, SEO, PPC, Email marketing, and social media.

- Previous experience in a similar digital marketing role.

Salary Range: 10-12 LPA