Head - Digital Marketing - NBFC

1. Build, plan and implement the overall digital marketing strategy of the company in line with defined budgets and RoIs across channels like :

a. Search Engine Optimization (SEO)

b. Google Adwords/Adsense

c. GDN and Other Ad Networks

d. Affiliate Marketing

e. Social Media Marketing

f. Content Marketing

g. Native Advertising

h. Email Marketing

i. Online PR

j. Inbound Marketing

k. Sponsored Content

2. Enable marketing automation across platforms.

3. Enable marketing analytical tools to achieve key performance metrics and RoI.

4. Development of all digital content including ads, content, blogs etc.

5. Research competition, investigate benchmarks and provide suggestions for improvement.

6. Develop, organize and lead the digital marketing team.