Head - Digital Marketing - Mobile App & Web Firm

Job Description :

- P&L responsibility for digital marketing - Revenues, Engagement, Retention and Win-backs

- Own complete Digital Farm to Fork from Consumer Intelligence, consumer segment modelling, campaigns management and analytics

- Develop, own and execute the digital go-to-market strategy. Own the digital marketing revenue, costs and spends.

- Build a Single Customer View, consumer models, segments and look alike strategy in-line with the business and revenue goals - acquisition, engagement, retention and win-backs

- Optimally invest across digital platforms and monitor performance of each digital platforms; identify and implement opportunities for improvement. Optimize results for campaigns with A/B testing content.

- Develop deep partnerships and build Joint Business Plans with platforms, networks, affiliates and intermediaries

- Develop, Implement and own deep API integrations with partners and intermediaries - CDP, Google, FaceBook, ad networks etc

- Constantly learn and be the technology & data evangeliser for digital marketing at the company. Be up to date with new methodologies, products, platforms.