About us: SleepyCat was started to make it easier for consumers to shop for a mattress which is otherwise a very painful process. There was a big gap in the market between manufacturing a mattress and eventually delivering it to a consumer. Introducing India's first mattress-in-a-box! A disruptive model to the current mattress industry. We make shopping for a mattress easy and fun. We have one super comfy mattress. We eliminate the confusion factor, making it a very simple process for buyers. Packed with all the fancy features, you can order it online with 4 simple clicks. Just choose the size you like and we deliver it to you anywhere in India within 7 days in a box! No more bulky deliveries! Our mattresses are priced at a fraction of the cost compared to the industry, as we control the entire process from production to Delivery, thereby eliminating any middlemen which increases cost. We also offer a 30-night risk free trial period so you have no issue in purchasing a mattress online! Resources: - SleepyCat and funding on Crunchbase: https://www.crunchbase.com/organization/sleepycat - Learn what employees say about SleepyCat on Glassdoor: https://tinyurl.com/r9oqfkl - Checkout what people say about SleepyCat products on Google: https://tinyurl.com/rco3nqr Designation: Head - Digital Marketing Location: Mumbai Role & Responsibilities: - Be responsible for the website revenue ownership - Ideate and execute campaigns across digital platforms, Affiliate Marketing and Email Marketing - Use data from various campaigns to direct the brand and communications on various avenues for engagement and storytelling - Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth - Identify trends and insights, and optimize marketing spend and performance based on the insights and drive marketing efficiencies across existing channels (including, but not limited to SEO, SEM, FB, YouTube, E-mail, SMS, notification as well as app marketing) - Design strategies for New User Acquisition as well as User Retention - Work with teams across functions (such as Product, Engineering, Content etc.) in evaluating and implementing optimal marketing automation solutions - Formulate and institutionalise best practices for ROI measurement and optimisation - Measure and report performance of digital campaigns and assess against goals (ROI and KPIs) - Evaluate emerging technologies and build perspective for adoption where appropriate Skills: - Performance Marketing - SEO & SEM strategy - Growth Hacking - Data & Analytics - CRM - Stakeholder Management - Leadership & Team Management Requirements: - 6+ years experience in growth/performance marketing & optimisation for a D2C/B2C brand - Demonstrated experience of having led Google & FB marketing, Email campaigns & other digital platforms -Comfort with various digital and analytics tools (Adwords, FB Ads Manager, Omnisend, etc.) - Strategic thinker with strong analytical skills to synthesise raw data into actionable campaign optimisation strategies for new and existing initiatives - Good verbal and written communication skills - Ability to work in a fast paced environment and be a self starter - Graduate/MBA from a Tier-1 university (preferable) What's in it for you? - You get to drive the D2C revolution in India. - Greater responsibility and hence faster learning. - Direct exposure to running a business - Great peers, you can learn from

Mumbai

Head - Digital Marketing - Mattress Business 

Head - Digital Marketing - Mattress Business  ,Job Description for Head - Digital Marketing - Mattress Business  in Meyrahkee Advisors in  Mumbai for (6-12) years of experience. Apply Now!

Job Description for Head - Digital Marketing - Mattress Business  in Meyrahkee Advisors in  Mumbai for (6-12) years of experience. Apply Now!