Head - Digital Marketing - Manufacturing Firm

Roles & Responsibilities:

- Develop and execute digital advertising strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.

- Monitor advertising campaign performance, analyze metrics, and adjust strategies and budgets to optimize results.

- Develop and manage the digital marketing budget, ensuring cost-effective allocation across channels, campaigns, and initiatives.

- Monitor expenses, track ROI, and provide regular budgetary updates to the management team.

- Develop and implement a comprehensive digital marketing strategy aligned with the overall marketing and business objectives.

- Collaborate with the marketing team and other stakeholders to integrate digital marketing initiatives with overall marketing

- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), social media, email marketing, conten marketing, display advertising, and mobile marketing.

- Monitor campaign performance, analyze data, and generate insights to optimize campaigns and maximize return on investment (ROI).

- Stay abreast of emerging digital marketing trends, tools, and technologies, and identify opportunities for innovation and growth.

Skills Required:

- 10-15 years of related work experience

- Proven experience in digital marketing, preferably in a leadership role.

- Strong understanding of digital marketing channels, tools, and technologies.

- In-depth knowledge of SEM, email marketing, content marketing, and analytics.

- Demonstrated experience in developing and implementing successful digital marketing strategies.

- Proficient in using digital marketing platforms and tools such as Google Ads, Google Analytics, social media management tools, and marketing automation software.

- Excellent analytical, problem-solving, and decision-making skills.

- Strong leadership, team management, and interpersonal skills.

- Exceptional communication and presentation skills.

- Ability to thrive in a fast-paced, dynamic environment.