Head - Digital Marketing - Logistics Firm

Purpose :

- The incumbent will be responsible for leading all global digital marketing initiatives from campaign ideation to execution, measurement and optimization and ensuring all digital efforts are integrated with relevant organization functions to achieve company objectives.

- He/she will analyse the organization's digital marketing performance and propose actionable strategies to improve digital marketing performance and maximise returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.

RESPONSIBILITIES: (include but not limited to)

- Plan and manage budget across all digital channels and platforms

- Develop an overall digital marketing strategy and see through campaign implementation

- Set digital marketing KPIs and ensuring digital marketing campaign and organizational objectives are met

- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives

- Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)

- Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement

- Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned

- Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up

- Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights

- Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness

PROFILE REQUIREMENT:

- Minimum experience of 20 years in Marketing and Ideally 10 years experience in managing digital marketing specifically

- Experience working with digital agencies

- In-depth knowledge and experience using various digital marketing platforms and tools

- Proven track record of effective budget planning and management

- Experience interpreting analytics reports and producing actionable insights

- Proven results in effective campaign management and implementation leading to achieving set target objectives.

- Should have worked in a high intensity workplace

- Enjoys multi-tasking

- Excellent written and verbal communication skills

- Flexible, smart with strong analytical and presentation skills

- Ability to work in an ambiguous and dynamic environment