Head - Digital Marketing - ITeS Firm

Digital Marketing Head for ITES Organization

Key Responsibilities :

Service Delivery :

- Manage the overall delivery operations provided by the offshore digital services team

- Passionate about marketing technologies with an in-depth knowledge of web content management platforms and digital analytics tools

- Expert implementation knowledge of web, SEO/SEM, email, social media, display advertising, Ad Words, digital analytics, content partnerships, review sites and retargeting

- Develop strong working relationship with key client stakeholders across the globe and proactively address their needs

- Act as a single point of contact & escalation point within customer organization for troubleshooting and resolving all issues arising from delivery-related account activities

- Have a strong focus on customer value and improvement of overall customer experience

- Have a transformation-led delivery approach with a view to bring in process optimization & automation (wherever possible)

Capability Development :

- Audit the existing capabilities within the team

- Recommend and implement plan to set up new capabilities that add value to clients

- Suggest ways to expand the footprint of the digital services team

- Be updated with new technologies and upcoming trends in the digital domain and provide inputs on how these could be leveraged

People Management :

- Lead the team of digital and social media specialists

- Manage team virtually across locations

- Communicate task and expectations clearly

- Provide constructive, meaningful and timely feedback to team members

- Drive best practices sharing sessions amongst the teams to augment delivery

- Drive upskilling programs for the team to stay relevant in the competitive domain