Head - Digital Marketing - IT

CONTEXT

- We are looking for an experienced Digital Marketing Manager to lead in the planning, execution and optimization of our online marketing efforts. The promotion of produc and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

- The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

KEY RESPONSIBILITIES

- User acquisition through Facebook, Google Ads, Instagram and other channels of acquisition

- Delivery of RoI and target KPIs from channels of acquisition

- Devising the strategy for user acquisition and bringing down the CAC

PERFORMANCE MEASURES

- CAC of acquired users

- No of users acquired

- Quality of users acquired

QUALIFICATION - Minimum Qualification: Post Graduation in marketing

KNOWLEDGE AND SKILLS

- Experience of working on FB/Google Ads

- Experience on working with Real Money Gaming platform

- Hands on experience on getting RMG platforms whitelisted on FB/Google

PERSONAL ATTRIBUTES

- Ability to meet deadlines

- Assertive and go getter attitude

- Strong team player

- Analytical mind

- Relationship building