Head - Digital Marketing - Internet/Online - IIM/ISB/IIT/Ivy League

Job Responsibilities :

- Formulate and direct the overall marketing and communication strategy (online) for all channels, so as to achieve the desired audience reach and targets

- Self-execute across a gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Remarketing / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc / Content marketing / Email marketing / SMS marketing / WhatsApp marketing) including campaign management, keywords targeting, optimization based on data driven strategies, etc.

- Devise, test and evaluate multiple user growth strategies to drive traffic and conversions

- Take high level brainstormed idea to actual implementation, tracking and analyzing

- Build and manage the brand marketing function, strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.

- Manage ATL, BTL, onsite creative and campaign management activities to drive brand.

- Design, create and manage promotions and Social ad campaigns and fundraisers

- Develop fantastic and attractive marketing initiatives including events, partnerships, promotions, campaigns and loyalty, etc

- Plan, implement, measure various experiments and conversion drives

- Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Go to market strategy : positioning, strategic planning : Develop marketing strategies based on strong analytics

- Ownership of the P&L, Sales Target, Market share Target, Spends and Profitability.

- Track, report, and analyze website analytics and campaigns

- Implement and invest in long term SEO strategies to drive organic growth

- Set up multiple Landing pages and run A/B tests to understand user behavior

- Work with the engineers and designers in the team to implement UI changes and layout optimizations

- Work with marketing agencies as and when required

- Experiment with various advertising channels and track conversions to figure out - what works best for us

Requirements :

- 5+ years of experience in marketing/digital, with at least 2 years in internet companies / digital agency (social sector marketing experience a plus)

- 2+ years of experience in Google AdWords / Facebook paid marketing / content marketing with proven customer acquisition and retention track record

- Preference will be given to candidates from IIT/IIM/ISB/Ivy League or other similarly reputed universities

- Proficient in digital marketing / SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing/Content marketing / Affiliate Marketing / Remarketing etc.