Head - Digital Marketing - Internet/Online

Job description:

- Responsible for translating the Integrated Marketing Plan into digital marketing strategy & activities such as social media, communities, viral campaigns, display, mobile and new technologies, in order to drive consideration and overall perception of the Company.

- Drive and execute e-marketing tactics from initiation to implementation with emphasis on analytics, email, social, Search, display, content management of the web properties.

- Leverage consumer insights, new product launches to identify and execute new and engaging capabilities, initiatives and campaigns

- Champion new ideas and be both proactive and reactive to changes in the digital market place.

Functional Competencies:

- Develops online marketing programs or campaigns that meets or exceeds sales plans & marketing metrics

- Prioritizes business opportunities to ensure focus on projects with the biggest ROI or strategic impact

- Ensures tactical execution recommended by cross-functional partners meet business objectives

- Manages multiple, complex projects to guide marketing execution across cross-functional teams

Interpersonal Competencies:

- Strong communication skills - ability to gain alignment & problem-solve collaboratively to achieve goals

- Team player - ability to work effectively with multiple cross-functional groups

- Creative thinker that can drive & participate in idea exploration

- Adaptable and responsive; able to perform in a fast-paced, rapidly changing environment

- Takes initiative - to generate ideas to drive business and contribute to organizational effectiveness

- Results-oriented - Strives to achieve success metrics; get the right solution for the customer & company