Head - Digital Marketing - InsurTech Startup

We are hiring for a Bangalore based Insuretech Startup. Role details are given below:

Requirement :

- Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEM, Email marketing, retargeting, affiliate marketing, Facebook Marketing, video adverts

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics.

- Ability to understand & appreciate the operational challenges of the business

- Willingness to work under a demanding and highly performance driven work environment.

- Ability to work with a cross-functional team across digital sales, product development, engineering and operations.

Role description :

- Acquire new customers to drive revenue and growth:

- Building channels (SEM, facebook, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences.

- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend

- Metrics: Monthly users & app installs, conversion rate (Revenue, New customers)

- Increase repeat customers to drive revenue and growth:

- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)

- Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats

- Metrics: Repeat revenue & repeat customers

- Drive marketing efficiency by :

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition.

- Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates.

- Metrics: Cost on sales, cost of customer acquisition, cost of traffic.

- Develop effective marketing communication by:

- Understanding product portfolio and offerings working with business and underwriting team

- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital mediums

Experience :

- Postgraduate with minimum 6 years of experience in digital marketing, performance marketing role in a Startup / Ecommerce company.

- Ability to work under pressure.