Head - Digital Marketing - Insurance

Head of Digital Marketing for a Fortune Global 500 for Cambodia (Phnom Penh) Location 

Job Description:

- Create first-class digital engagement experiences to engage and delight our customers.

- Build a comprehensive GTM strategy with a well-balanced digital medium and traditional marketing such as Google, LinkedIn, Facebook, PPC/SEM, SEO, Video Advertising, Influencer Marketing and so on.

- Implement, Execute and Manage the overall digital marketing strategy.

- Prepare and manage digital marketing budget with ROI and KPIs.

- Understand Cambodia's demographics, segmentation and needs to build overall strategy for Value Added Services to attract customers from all segments.

- Build Lead to Cash customer journeys for customer acquisitions for health and wellness services in Health ecosystem provided by various digital partners.

- Analyzing key customer and business insights and applying strategic planning to create experiences that effectively engages industry audiences at each stage of the buying journey.

- Develop Content strategy to engage and generate activity daily on the App.

- Build Partners Reward Program and On-Board partners for the digital customers.

- Engage and manage marketing services providers.

- Marketing related communications to various stakeholders.

- Grow and inspire a team of digital-savvy, customer obsessed individuals.

- 4+ years of experience as a Senior Digital Marketer or equivalent in a Marketing Strategy Role

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Ability to see the big picture and execute at scale, leveraging data, testing, and iterating quickly. Must be able to turn data into strategic recommendations.

- Ability to strike the right balance between strategic, execution, and creative.

- Good knowledge and experience with online marketing tools and best practices

- Comfortable working in a fast-paced, deadline-driven environment

- Self-directing and agile, with the ability to quickly pivot strategies, as needed

- Development and delivery of a marketing and social strategic plan, quality of output, audience engagement, the meeting of bespoke KPIs and analytics

- D2C and B2B Marketing experience is essential

- Great interpersonal and communication skills